Frequently Asked Questions


What does Integrated Media mean?

Integrated Media is a new form of content creation that integrates various forms of media across multiple platforms, including web, photo, video, and text, to create branding, storytelling, and product packaging. We develop a unified message for companies and assist with creative endeavours for individuals, produced across multiple platforms.


Why Should I go with Integrated Media Boutique and not some other production firm?

Integrated Media Boutique looks at your business holistically, building a marketing strategy that truly fits your needs. We consider your audience and your competition, and we're sensitive to your budget.

Beginning your process with a generalist (Lisa Ratner) not only ensures a unified marketing strategy, but is more cost-effective, as well. As your company grows and your demands require more specialized technical or artistic support, we subcontract out to our network of specialists. This encourages not only efficiency, but systematization: you don't have to track down one company to do your web site, another for your video, and another for your branding, etc...and our specialists communicate to ensure a synthesized, unified marketing campaign.


What is your philosophy / mission?

Lisa Ratner founded Integrated Media Boutique because she recognized that small businesses, non-profits, and individuals need support navigating an ever-changing media landscape. A successful marketing strategy integrates a media approach which includes web, photos, videos, text, and interactivity.

We help you grow your business, convey the purpose of your non-profit, or capture a special occasion. Watching our clients prosper as a direct result of our services is our favorite part.


What is the process?

My goal is to fully convey your message in an aesthetic, organized, and user-friendly manner to optimize your business's marketing strategy.

  1. We begin with a detailed questionnaire about you and your company that assists us in analyzing the big picture.
  2. Next, we work closely with you to strategize an integrated media plan. We believe that great web design begins with a pencil, paper, and conversations.
  3. The digital magic begins. We use the most current design programs, resulting in more efficient, longer-lasting, better-planned designs.

Our specialty is working with you to fully support, both conceptually and practically, your marketing, design, and technological needs.


Where are you located?

We are based in the San Francisco Bay Area, yet we work with clients from anywhere the Internet reaches.


I run a small/medium-sized business or non-profit, and I want an online presence to promote my business to new customers, as well as to provide a more professional image to current clients. What do I need to achieve this?

You need a professionally developed website that is promoted to search engines. You may also want to consider a social media strategy, as well as incorporation of visual media such as photography and video.


How much does a website cost?

It depends. Do you want a bare-bones website, or one with all the bells and whistles? How soon do you need one? Who will maintain it? The scope of your project with depend on you, so the number of hours needed will vary, but the hourly rate is $60 per hour. Contact us so we can provide an estimate.


How long will it take to get a web site made?

It depends. If you have a deadline in mind, we strive to meet it. The timescale of a website design project is often dictated by the you; the most common delay in the creation and completion of a new website is waiting for content (text/images) from the client.


Will my website design be SEO "Search Engine Optimization" friendly?

Yes, all our websites are created with search engines in mind, and the website design is compliant with search engine guidelines. It is a good idea to have your website re-evaluated over time, since search engines do alter their rules and algorithms. You will want to be certain that your website is kept up to date, complies with new criteria, etc.

Our SEO services include:

  • Keyword research and analysis
  • Meta data optimization
  • Improved and strategized content for SEO
  • Analyzation of competitor sites for comparison
  • Implementation of regular modifications for continued SEO improvement

How do I update my website?

We believe it's vital to consider web maintenance before beginning each site. We provide web instruction to encourage our clients to learn to maintain their own websites. Depending on your technical confidence and available time, you can maintain the site, or we would be happy to.


Will my website appear the same to all visitors?

Your website's appearance will alter depending on the browser, screen resolution setting, and individual computer and toolbar settings of your visitors. We design sites with that in mind, previewing them in several browser types and with multiple resolution settings before publishing. Because technology alters, all websites may eventually need reevaluation. We test the website through Adobe Browser Lab to see how it looks under different conditions.


Can you provide all our web design and hosting services?

Yes. We are your one-stop company for providing all web services. We can register your domain name, purchase hosting, and design your website. We set you up with a nearlyfreespeech.net account, which is an economical approach since you pay per bandwidth, versus paying a flat fee. When funds drop below the amount you pre-determine, nearlyfreespeech.net will send you a reminder and you can update at will.


Are you going to make me tweet and get a facebook account?

It depends. Will Twitter, Facebook, and other social media avenues be an effective way to reach your clientele? Do you you have frequent messages and updates you'd like to communicate? If yes, do you want a free and easy method for doing so?

At first look, many companies aren't sure how to best employ social media tools. As we analyze your media marketing strategy, ideas come forth on how your company might benefit from them.


How does the Photography Shoot work?

Before we even touch a camera, we'll work together to plan the photo shoot (setting, location, style, etc.) On the day of our session, we'll get to know you before we start shooting. We like to start with a writing exercise to get you comfortable with personal expression. Happy people = great pictures, so my photo sessions are always relaxed and fun.

Afterwards, I'll need some time to edit the photos. You will receive high resolution digital copies, as well as web-sized ones for easy online distribution.


How is it cost-effective?

For our clients who are on a tight budget, they see success from the initial marketing strategies we implement, providing them the funds they need for our more sophisticated services. Beginning your process with a generalist (founder Lisa Ratner) not only ensures a unified marketing strategy, but is more economical as well. As your company grows and your demands require more specialized technical or artistic support, we subcontract out to our network of specialists.


Who are some of your clients

Our clients vary from small businesses to non-profits to individuals with personal creative endeavors

View our Client List


I'm in! What is the first step?

Fantastic! Contact Lisa to set up a 1 hour free consultation